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Sustainable Prosperity: From Responsibility to Strategic Advantage

Company leaders are realizing that being more sustainable isn’t just the right thing to do; it’s good for business.  Those who have been operating sustainably for longer periods of time were 50% more likely than the newcomers to say their efforts contribute to profitability.  In reality, responsibility will create a strategic advantage yielding sustainable prosperity if the correct steps are taken.

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Company leaders are realizing that being more sustainable isn’t just the right thing to do; it’s good for business. Those who have been operating sustainably for longer periods of time were 50% more likely than the newcomers to say their efforts contribute to profitability. In reality, responsibility will create a strategic advantage yielding sustainable prosperity if the correct steps are taken. A 2012 MIT Sloan Management Review report on sustainability revealed some interesting findings:
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