Items tagged with
market leadership

A Challenge to Redefine Apple

"Life can be much broader once you discover one simple fact, and that is, everything around you that you call life was made up by people that were no smarter than you ... the minute that you understand that you can poke life ... that you can change it, you can mold it ... that's maybe the most important thing." 

 - Steve Jobs (Just before he died, in the documentary “One Last Thing”) 



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Apple, started in a garage on April Fool’s Day 36 years ago, has become the largest company in the world – larger than GE, Boeing, Ford and GM combined. With $566 billion in market capitalization, it is the 25th largest economy in the world – bigger than most countries. Their nearly $100 billion in cash would be enough to wipe out the debt of eight European countries. Apple continuously reinvents itself, its products and every industry it touches. But, that’s not enough.

Three Key Forces for Sustainability

Our world is in the midst of a transformation that will forever change many of our living, working and financial practices. We are facing unprecedented economic realities. Companies have already cut costs in the usual way. The workforce has been slashed along with budgets for travel, equipment and training. Struggling business units have been divested or closed. Now it’s time for something new. Forward-thinking organizations are finding opportunities for innovation, expansion and market leadership by integrating sustainability into their strategies and practices.

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