Strategic Imperatives Launches!

The Strategic Imperatives website launches today! This is an exciting time for me, as I hope it will be for our clients and those of you who learn from us and share in this journey of discovering new and better ways to operate. This Sustainability Blog is one way to help to raise awareness and have ongoing dialogue about this imperative in the context of businesses, organizations and communities.

There may be hundreds of definitions for sustainability. At a high level it is about what we are doing in the present that helps to build a better future. But I wasn’t thinking about this from the perspective of “doing good” in a philanthropic way, or simply being compliant or less wasteful. There’s a second part of that equation – beyond “doing good” – it is that of also “doing well”. Why is this “win-win” equation so important?

If real change is to happen in the world, many believe that this change must come with strong participation from business. Government, religious organizations and Non-Government Organizations (NGOs) can only do so much. Think about it. Businesses have the monetary capital and the talent needed to make change happen on a global scale. Of the 100 largest economies in the world, more than 50% of them are companies. So, if there is also a benefit, there is a greater incentive for businesses to get involved to make a difference and reap the rewards now and for years to come. Other sectors such as education need to prepare young people for the challenges ahead.

Check this blog regularly and other pages on this site to see examples from all types of organizations, communities and individuals. Here are just a few….

Interface, a leader in the carpet industry, has been integrating sustainability into their strategy and practices for years. One of many examples of their success is a savings of $372 million in cumulative avoided waste costs from 1995 to 2007. That’s money on the bottom line!

BP adopted a “looking for carbon” commitment to reduce greenhouse gas emissions. Through a $20 million investment the company found ways to cut emissions, improve efficiency and save money in the process. BP earned $650 million during the first few years of efforts and as of 2006 the savings were more than $1.5 billion. Not a bad ROI!

Toyota’s president, Katsuaki Watanabe, has stated that the company plans to design “a vehicle that purifies the air we breathe.” That would be a disruptive innovation!

Strategic Imperatives is a catalyst for change. It is through our work with clients and communities that we also have an opportunity to “do well by doing good.” What are you seeing? Send us your stories, questions and comments. There is much to be done, and the time to do it is now.

Find out more by looking at the Sustainability page and find resources on the “Learn More” page of this website.


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