Green Cars for a Greener Bottom Line

Introduced yesterday, the new Ford Focus has a small bump in the car’s taillights that reduces turbulence just enough to increase gas mileage. Ford engineers refer to these minor tweaks as “one percenters” – details that increase fuel efficiency. The redesigned Focus is expected to get at least 40 mpg in highway driving.

Ford’s CEO, Alan Mulally launched a strategy when he took over the helm in 2007 to “introduce only the best-in-class cars and trucks.” Mulally’s view is that new technologies and fuel efficiency are “strategically important because green technology and smart innovations are helping us serve our customers and differentiate Ford.”

Consumer Reports Magazine November 2009 issue rated Ford’s overall quality as on par with that of Honda and Toyota, with Ford Fusion leading against the Toyota Camry and Honda Accord. Ford’s U.S. market share increased by 1.1% last year and third quarter net income nearly reached $1 billion.

Just last week it was announced that the Toyota Prius was the top-selling car in Japan in 2009, the first time a gas-electric hybrid has taken the number one spot. More than 200,000 Prius cars were sold in 2009, nearly three times the unit sales the previous year. In spite of a global economic slowdown, the upgraded version was so popular buyers were waiting weeks get their Prius. Demand for the Prius in the U.S. continues to rise as well.

Sources: (Ford information) – Matthew Dolan, “Ford Puts Focus on Fuel Efficiency” Wall Street Journal, January 11, 2010
(Toyota): Yuri Kageyama, AP Business Writer “Toyota’s Prius top-selling car in Japan last year” The Associated Press, Thursday, January 7, 2010


Steve said:

Wow, one small bump for mankind. Very cool.

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