The Role of HR in Corporate Responsibility and Sustainability

Human Resources: Partners with Purpose

With sustainability becoming more integrated into business strategy, Human Resource practitioners are uniquely positioned to add greater value.   Operating as a sustainable enterprise means finding ways to not only balance social, environmental and financial issues, but to find greater innovation and opportunities by doing so.  Implications go far beyond the “green team”.  There has never been a more challenging or rewarding time to be in HR.  

Consider some of the areas HR must address to deliver the sustainability agenda: 

  • How does this impact organization design? 
  • What new jobs are needed and where do we find the right people?
  • How do we engage internal and external stakeholders to address unfamiliar issues and think differently?
  • What do we now have to measure – and how do we do that?
  • How should we incent, recognize, reward and compensate people for new and different behaviors and results?
  • How do we promote global business ethics and greater understanding and respect for different cultures?
  • How do we transform our culture to make sustainability part of who we are?
  • What leadership competencies are more important than ever – and how do we develop these?
  • How can we promote team effectiveness with global, virtual teams made up of internal and external members? 
  • How can we equip teams to achieve “never-done-before” goals such as zero-waste, 100% renewable energy, toxic-free supply chains and sustainable agriculture?
  • What can we do to create environmentally friendly, healthy, safe workplaces?
  • How can we get more involved in our communities in ways that connect to our business and engage our employees?
  • What must change in our performance management programs?
  • How can we contribute to environmental goals through telecommuting, behavior change, new technologies and increased awareness?
  • What new training and development programs should we create to raise awareness, teach new skills and promote greater innovation?
  • How do we help our leaders to engage people to help them rethink the organization’s vision and strategy?
  • What are the change management implications?

And more…. 

Sustainability can only go so far relying on technical expertise such as green building, waste management, energy efficiency, resource conservation and measuring the carbon footprint.  Having a strong impact requires aligning the organization, providing leadership, transforming the culture, engaging people and building organizational capacity.  That’s where the experience and expertise positions HR as business partners with an even stronger purpose and to add greater value.   

 

Contact us to arrange for presentations or workshops on this topic or to learn about how we can help you align your Human Resource strategy, culture and management practices to achieve sustainable, profitable business growth. 

Home Page Teaser: 
With sustainability becoming more integrated into business strategy, Human Resource practitioners are uniquely positioned to add greater value. Operating as a sustainable enterprise means finding ways to not only balance social, environmental and financial issues, but to find greater innovation and opportunities by doing so. Implications go far beyond the “green team”. There has never been a more challenging or rewarding time to be in HR.

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