Apple Rejuvenates Education

Apple continuously reinvents itself, its products and every industry it touches.  Yesterday’s announcement (watch video) establishes Apple as the leader in educational tech.  With iBooks, textbooks can now be easily updated with the most current content and delivered with audio, video, interactive note taking, instant feedback on quizzes, and study aids.  This launch, while impressive, merely sets the foundation for Apple’s innovation to transform learning.  Add instant communication between students, teachers and parents, and lower cost iPads available to even the poorest student may change education more than all of the innovations of the previous century combined.    The iBook Author, the GarageBand for eBooks, available for free, provides intuitive, advanced features for authors to self-publish.  Also announced was a dedicated iTunes U app offering free courses from a wide variety of schools including UC Berkley and MIT as well as K-12 classes.  Photo courtesy of MindShift

 

Apple’s competitors span far beyond Microsoft or Google.  Profiting from hardware, software and content, Apple possesses the ability to reinvent television, movies and book publishing much as it did the music, personal computing and telephone industries.   The rumored iTV could position the company to take out cable companies by delivering movies and TV on demand via the Internet.   Amazon competes with Apple’s iTunes with electronic books for the Kindle, digital music, movies and TV downloads. It has also taken on the iPad with the new Kindle Fire tablet.  Yes, Amazon transformed book-selling, sounding the death knell for Borders and many other brick and mortar bookstores.  While the company denies trying to take over content, Apple could very well deliver the same fate to Amazon, not as a bookseller, but as a content distributor.  Self-publishing, electronic books and digital devices play directly into Apple’s business model. Combining their hardware and software with cloud computing and their success selling content directly to consumers the company can contract with authors to create, market and deliver books directly to readers. 

 

The lesson:  Continuously reinvent your organization before the competition does.

 

Leaders don’t just make or improve products; they create and redefine industries. They change the rules of the game.  Microsoft envisioned putting computers in every office.  Apple has gone beyond the world of business computing, to improve people’s lives.  Companies like Apple understand and harness new corporate facts of life to make competitors step up or risk extinction.  One need not be a global giant to revolutionize an industry.  Disruptive innovation will not just come from global giants, but from entrepreneurs and mid-size firms smart and nimble enough to race ahead of the pack.

 

I want to put a ding in the universe.” – Steve Jobs

 

Sources:

Studying up on Apple’s new education apps, Lisa Caplan, January 20, 2012

http://www.appolicious.com/tech/articles/10830-studying-up-on-apples-new-education-apps

 

Apple’s War On Amazon Starts Thursday, By Mike Elgan,  January 14, 2012 

http://www.cultofmac.com/140653/apples-war-on-amazon-starts-thursday/ 

Picture courtesy of MindShift 

Home Page Teaser: 
Apple continuously reinvents itself, its products and every industry it touches. Yesterday’s announcement establishes Apple as the leader in educational tech. With iBooks, textbooks can now be easily updated with the most current content and delivered with audio, video, interactive note taking, instant feedback on quizzes, and study aids. This launch, while impressive, merely sets the foundation for Apple’s innovation to transform learning.

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