NIKE, Puma and Adidas - The Race to Detox

NIKE announced last week an “unwavering” commitment to eliminate all hazardous chemicals from its supply chain by 2020.  Achieving this goal requires working with brands, material suppliers, the chemical industry, NGOs and others to find innovative solutions. 

Greenpeace began a Detox campaign in June with a challenge to the top two sports apparel companies in a “Nike vs. Adidas” challenge, yet Puma, the third largest company in the industry, raced ahead to be  the first to publicly commit to eliminate all hazardous chemicals from its supply chain and products – also by 2020.  It’s just a matter of time before Adidas steps up. 

The campaign took an interesting twist when a global striptease took place in 29 cities around the world on July 23rd at exactly 11:00 a.m. Central European Time.  Activists and supporters signed up on-line and took to the streets in front of NIKE and Adidas stores in China, France, Germany, the Netherlands, Thailand, Austria, the Czech Republic and elsewhere.   Dancers at NIKE Store in Basel, Switzerland

Why all the fuss, dancing, prancing and stripping?  According to China’s Statistical Yearbook, the footwear, apparel and caps textile industry in China discharge 805 tonnes of industrial waste every second.  That’s not a typo – it’s EVERY SECOND.  Greenpeace’s latest Dirty Laundry report reveals that the clothes we wear “may contain nonylphenol ethoxylates, which break down in water to form nonylphenol -- a toxic, persistent and hormone-disrupting chemical.”

While this campaign targets NIKE, Puma and Adidas, the results have ramifications throughout the apparel industry.  Those not yet monitoring and cleaning up their products and supply chains will soon be paying closer attention.    

Sources:

 NIKE:  http://www.nikebiz.com/media/pr/2011/08/17_zero_discharge.html

PUMA:  http://about.puma.com/?page_id=10

YouTube: http://www.youtube.com/verify_age?next_url=http%3A//www.youtube.com/watch%3Ffeature%3Dplayer_embedded%26v%3D5NcP2XBAD_M

China's Statistical Yearbook 2010 http://www.stats.gov.cn/tjsj/ndsj/2010/indexeh.htm

Greenpeace: www.greenpeace.org

Home Page Teaser: 
NIKE announced last week an “unwavering” commitment to eliminate all hazardous chemicals from its supply chain by 2020. Achieving this goal requires working with brands, material suppliers, the chemical industry, NGOs and others to find innovative solutions. Greenpeace began a Detox campaign in June with a challenge to the top two sports apparel companies in a “Nike vs. Adidas” challenge, yet Puma, the third largest company in the industry, raced ahead

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